Things are being stored all the time. We keep things dear to us. We archive things worth to be seen in the future. The archive of advertising is doing that. New York as maybe the city of ads on big, all-time display, was the reasonable place to have an irrational approach to planning architecture for it. As advertising implies the nature of being seen even an archive has to be seen and not get lost in the endless towers of Manhatten. Despite building the well-seen, central New York part, the massive storage was planned as a counterpart on the Brooklyn sea side by a colleague.